Attorney Author Authority Process

Your Response

Train your admin so that any time a potential calls, they say (after the first sentence or two), Just in case we get cut off Mr / Miss X, let me get your name, address, phone# and email.

Once the appointment is scheduled, you or your admin says:

“I look forward to

meeting you next Friday (for instance). In preparation for our meeting, I’m sending you some very useful and important information in the mail. Be on the lookout to receive it in the next few days – it may ease your mind about what’s going to happen moving forward”

Why

Guess what happens in the potential’s world from the moment they hang up with you? They’re talking to friends, family & getting opinions that they should just “Hire Uncle Bobby to represent you”. Other attorneys are probably calling them, emailing them, pitching them on why they should hire them instead of you.

The prospect’s mind begins to be influenced and the fear of meeting you in person sets in – they start doubting their decision… but then, Voila! They receive your book in the mail with a short personal note that says:

“Mister X, I look forward to our consultation next Friday and thought this guide would help ease your mind and answer any questions I wasn’t able to cover yet. Feel free to write down any questions you have in this book and bring it to our consultation as well.”