Turn Calls/Inquiries into Signed Retainer
Agreements and Cash in the Bank… Remotely
…and attorneys began to tell me their potentials would often say how much they liked their video interviews. Well, it went beyond potential clients just LIKING the videos, because the attorneys I interviewed would even beat out other local guys because of the interviews. Comments from potentials, such as “I felt like I got to know you before I met you” and “your videos made me feel comfortable” led to lawyers getting hired more often. The video interviews even started showing up in Google searches, getting the attorneys even more exposure. (check out this google search)
and talking to dozens of other lawyers, I learned about the daily aches and pains of how most of you are overworked and underpaid, about clients on payment plans that withdraw when the judge won’t let you do the same, and the 70+ hour attorney workweek.
Nevermind potentials that take 30 minutes of phone time, only to No-Show an appointment, or price shoppers whose first question is, “How much to take my case and do you offer payment plans?”
…but I also started running into some Super Lawyers out there. Not “Super” as in the magazine, but Lawyers who are Super Successful because they’re good marketers.