Here’s the right way to gauge your progress, using 5, real-world indicators:
- Google Analytics installed on your site – see how many visitors your website gets daily right now. A much better gauge of your Google exposure is to see your daily visitors increase, NOT to see a keyword or two increase in ranking. For example: see your baseline of 2 visitors/day grow, to 5/day, 10/day, and 21 per day over the first 6 months. THAT is progress and a direct correlation with more calls from clients.
- Phone and email tracking – get a weekly, and monthly report of all calls received, then filtered to leave mostly or potential client calls. Does your report correlate with your new clients retained? Now you can check and see if your website is getting you any calls or email leads and KNOW they could only have come from your website.
- Articles uploaded to your website – each recorded phone interview will be transcribed, edited and placed on your website. You’ll see new articles and will have no doubt new, unique content is being added regularly.
- All requested changes to your website are live– each month, you may have change or update requests to your website. We guarantee 72 business hours turnaround on 99% of requests. Each month, we’ll send you a list of all changes you requested and verification that they were done so you know nothing slips through the cracks.