Before we can conduct a preliminary AI-enhanced analysis of your metro/practice area, and its main keywords, we need to learn more about your firm and what you want to achieve. (This questionnaire takes about 3 minutes to complete.)
1. What is the URL of your main website?
(Some of our clients have second and third websites. If you also have more than one website, please tell us which website you would like to see dominate the Google search results in your metro/practice area.)
2. Which practice area, or sub practice area, do you want to focus on growing?
(This might seem obvious to you – but to someone who is visiting your site for the first time, including us, it can sometimes be difficult to discern what your main practice area is. So, please tell us if you would like is to focus on a specific one, or even a sub practice area – for example, trucking accidents within PI, or custody arrangements within family law.)
3. What cities do you consider to be your metro area?
(Include any cities or areas where clients would have a drive time of 30 minutes or less to reach your office.)
4. How many files a month do you open?
(For the practice area that you told us about above.)
5. What is your average case value per file on those you open?
(Please be conservative.)
6. How many additional files per month could your practice accommodate?
(Estimate your capacity using current staffing levels, especially if you are a solo.)
7. What type of marketing have you tried in the past, and what did it achieve?
(List each marketing method or channel you have tried and, if you can, the number of additional cases you can attribute to each one – either anecdotally or, better yet, through tracking.)
8. As far as you know, do any of your competitors use an AI-based SEO platform to get more cases?
(This question is optional. Skip it if you’re not sure.)
9. Have YOU ever used an AI-based SEO platform to get better marketing results?
(And if not, what is the reason for your interest in this advantage now?)