Attorney Author Authority Process

What if I told you that writing your own book

Jeff Witten, a Car Accident-focused PI Attorney in Vancouver, Canada

who gets 80% of his clients from past client referrals,

Dave Hiersekorn, an Elder Law & Estate Planning Attorney in Orange County,

California who has a 96% closing rate once clients come into his office for a consultation.

All of these Super Lawyers told me the same thing…

Providing useful information to potentials was not only the key to:

• Weeding out the tire kickers,
• Establishing them as an authority, not a cheapo attorney, and
• Earning them substantially more business

And by creating e-books, physical books, and other information pieces,

they dramatically improved the way their marketing worked. Potential clients were now ATTRACTED to the non-threatening, educational resources they were putting out there.

• Potential clients started calling THEM more often.
• Potential clients stopped much of their tire kicking & price shopping
• Potential clients rarely no-showed appointments & became retained clients more often after an initial consultation vs. disappearing into the abyss