Here’s Four (4) Common Scenarios where your book(s) will magnify your credibility, authority and celebrity with potential clients
| Scenario 1 a potential calls your office, spends a few minutes on the phone with either you or your admin, and says they’re going to consult with family or talk to other attorneys. |
| Your Response –>; Train your admin so that any time a potential calls, they say (after the first sentence or two), “Just in case we get cut off Mr / Miss X, let me get your name, address, phone# and email” |
| Why –> CAPTURE every potential;s info because if they;re at all viable as a client, your admin is going to put the appropriate book you’ve written in the mail with a sticky note THAT SAME DAY, and you can continue to follow up with that potential |