Who Should Join LinkedIn?

Richard: What is the true character of LinkedIn? Is it all business professionals or is there an element of everyday people who you can acquire as customers?

Lynda: It is business people; either people working or people who have their own business. It is people who want to have a business relationship. You don’t go on LinkedIn and talk about the weather or things that have nothing to do with business. There are really business-focused discussions. It is a business network.

Facebook is where you can talk about where you went for dinner, the restaurant or whatever. That is not what people talk about on LinkedIn.

Richard: How business-like is LinkedIn? How focused have you seen the discussions? Do they really tend to stay centered around business; rather than stray into personal stuff?

Lynda: Yes, they really do, to the point where some people may be selling their services and they shouldn’t. I find pretty much all the discussions are business related. I do not really find any other kinds of discussions on there.

Richard: That is very good to know. It’s doing its job. It’s focused. It has its own focus. Also, it is a useful tool for people, as you have shown by growing a business on it. It is just amazing.

Lynda: Yes, I think it is the greatest tool I have ever seen. I cannot even imagine how I did business without it.

Richard: Fantastic. Any other recommendations or hints for people?

Lynda: LinkedIn does change, just like all other social media. Sometimes they take away something they are doing and add something new. Just watch for changes to profiles and for new features being added. They just added a couple of new ones in the last month or so.

For instance, you can open a company page. This is very good for attorneys as well. On the company page you can have video. You can have PDF information about your company. That is where you can really put information about your company. You can have a slideshow.

If you have a company, that is a very good place to put up a lot of stuff about your company. That is something else to consider.

Richard: You are asking people to come to your website to learn more about you. What if, as a baby step, you set up a separate company page? Instead of asking people to leave LinkedIn, they can still stay within the confines of it.

Download your free report, a PDF that lives on your company page. That could be an intermediate, softer step that might get more people to take action. This is because, again, they are not leaving the site. They are staying there. So it is just a hair easier.

Lynda: Yes, I agree. I think that is a very good tactic. You can try different things. I think that is a very good way to do it. Sure. The company section just got augmented. It is a fairly new change allowing you to do this.

That is why I haven’t tried it. I am not really a company. I am a one-person business, like you are. For someone who is a company, I think that is a very good idea.

Richard: You say you are not a company, yet you are a business.

Lynda: Yes.

Richard: Business/company to me nowadays are the same thing.

Lynda: Yes, I found there were a few bugs with the company page. It was difficult to change things. I didn’t get that deeply into it. Maybe the bugs are fixed. I haven’t gone back in the last week or two.

You have to play around with it. I just found it a little harder to make changes there compared to the profile page. Maybe it is fixed now. It is worth exploring, for sure.

Richard: Yes, I am sure LinkedIn will fix it. They are always changing and upgrading.

How to CONNECT with Lynda Goldman

Richard: Besides copywriting services, what other services do you provide?

Lynda: It is really strategic marketing on how to market your business; how to find your target customer. Then, I do a lot of copywriting for websites and sales pages; and that kind of thing.

Richard: I don’t mind recommending you to my list. I am going to do that right now. How should people interested in getting your help contact you? Where should they go?

Linda: It’s Lynda Goldman Copyrighting dot com

I invite people to connect with me first on LinkedIn so that we can get to know each other.

Richard: Lynda, this has been a very informative and exciting interview. Thank you so much for providing this great information for free – my readers and yours are going to love it.

Linda: You’re very welcome, Rich. It’s my pleasure.