Turn Calls/Inquiries into Signed Retainer
Agreements and Cash in the Bank… Remotely
Interviewer: Is there anything else I should have asked you about conversion that you think is pretty important to let other people know or is that about it for right now?
Josh: Well, I guess I’m going to turn the question around on you, Rich. Have I answered all the questions that you had for me?
Interviewer: I think so. I think you’ve given a lot of good nuggets of info. The call is definitely worth listening to and it’s going to help attorneys that really listen to it.
Josh: You’re comfortable talking to me?
Interviewer: I know, you always do that. I’m so comfortable, I’m about to fall asleep. I’m just kidding.
Josh: I’m being a little funny here but I’m also not. I’m doing the same thing to you that I do to clients. I’ve given you the information that you want. I’ve made you comfortable in talking to me. Now, the next step is to get you to sign the dotted line. Getting them to sign the dotted line may mean something different than what it means to my clients but, ultimately, it is the same thing.
Ultimately, the goal here for you in your conversation with me and me in my conversation with you is for both of us to make money. I may not make money directly from this phone call, you might. But if I can make money by other attorneys having same or similar questions, I’m happy to consult with any attorney, at any time, to help him learn how to convert. I hear time and time again from attorneys that they’re conversion rates on phone calls are about 3%.
Interviewer: Why’s that?
Josh: Then once they get to what I call a good lead, like an actual, real person that wants to hire an attorney, they’re as low as 5% – 10%. On a good lead, my conversion is three times that. So any attorney that’s listening to this that wants to learn how to convert because he’s not making enough money, I will be happy to take his money and teach him.
Interviewer: Well, how, specifically, should they get in touch with you then?
Josh: They should get in touch with me the same way all my clients do. They do not have to talk to a secretary. They do not have to talk to an assistant attorney. They can call me directly at 619-663-9384.
Interviewer: They will not eat green eggs and ham. They will learn to convert, Sam I Am.
Josh: That’s the goal, right? Because if we all get enough leads, truthfully, attorneys generally get enough leads. The reason they’re not making any money is because they don’t know how to convert.